Linen Couture

A complete digital identity and Shopify storefront for a Stockholm-based couture brand working exclusively with European linen.

We approached the storefront like a printed lookbook — long-form chapters, considered product detail pages, and a checkout that feels closer to a private appointment than an online cart.

Performance was non-negotiable. The site loads in under one second on cellular and ships a custom image format pipeline tuned to skin tone and natural fabric.