Ecommerce Web Design
& Development.
LAPA Studio builds ecommerce for DTC brands, boutique retailers and hybrid B2C/B2B merchants who need editorial ambition and conversion discipline in the same site. Shopify, Shopify Plus and headless, built to scale from launch to €10m+/year.
Editorial and conversion, not one or the other
Most agencies pick a lane. We refuse — the product page is both a story and a checkout, and both jobs have to be done properly.
Core Web Vitals as a rule, not a hope
Sub-2s LCP, minimal third-party, no page-builder tax. We ship stores that pass Google's field data, not just lab tests.
Owned by your team
Merchandising, PDP updates, campaign pages — your team ships without a ticket. We architect for editors, not just developers.
What We Deliver for Ecommerce Clients
Shopify custom themes
Custom Shopify 2.0 theme builds — sections, blocks, metaobjects. Editorial by default.
Headless Shopify (Hydrogen)
Hydrogen or Next.js storefronts on Shopify's Storefront API for brands with bespoke frontend needs.
Shopify Plus & B2B
Plus-tier merchants, wholesale portals, gated pricing, checkout customisation, multi-storefront.
Platform migrations
WooCommerce, Magento, Squarespace, BigCommerce → Shopify. With redirects, SEO preservation, catalog cleanup.
Conversion-focused redesigns
Full redesign of an existing store — same platform, better editorial, better funnel.
PDP and campaign systems
Reusable product-detail-page and campaign-page systems so marketing ships in hours, not weeks.
Ecommerce categories we build for
Fashion & apparel
DTC clothing, footwear, accessories scaling from launch to €5m+/year.
Beauty & wellness
Skincare, supplements, fragrance — subscription-ready stacks.
Home & lifestyle
Homeware, ceramics, textiles — photography-led categories.
Food, wine & spirits
DTC and subscription F&B with regulatory considerations.
Jewelry & watches
Editorial ecommerce for fine jewelry houses and independent designers.
B2B & wholesale
Gated catalogs, minimum order quantities, sample requests, trade portals.
Ecommerce is design, not decoration.
Every layout, ratio and interaction is scored against conversion. Everything else is theming.
Ecommerce FAQ
How much does an ecommerce site cost?
+
Custom Shopify theme: €9,000–20,000. Headless Shopify: €18,000–40,000. Shopify Plus with B2B: €25,000–60,000.
How long does an ecommerce build take?
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6–10 weeks for a custom theme, 10–16 weeks for headless, 12–20 weeks for Plus with wholesale.
Do you handle migration and 301 redirects?
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Yes — legacy URLs are mapped and 301'd, product data cleaned, category structure reworked. SEO preservation is part of the scope.
Can you integrate with our ERP / OMS / 3PL?
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Yes — Shopify's ecosystem covers most (NetSuite, Brightpearl, ShipBob, Bergen, Cin7). For anything custom we build the middleware.
Ready to redesign?
Tell us about the store and the numbers you want to move. Personal reply within one business day.
Start a Conversation→Ģertrūdes iela 10, Centra rajons LV‑1010, Rīga