SEO Website
Design.
LAPA Studio designs and builds websites where technical SEO, content architecture and Core Web Vitals are decisions made on day one — not remediated 6 months after launch. For founders and marketing teams who ship the site once and rank for a decade.
SEO built in, not bolted on
URL structure, internal linking, schema, hreflang and canonical policy are architectural — decided before design. Retrofitting SEO after launch is 5x the cost.
Core Web Vitals as a rule
Every build ships under 2s LCP with clean CLS and INP. Google's field data is the acceptance test, not a lab score you screenshot once.
Content architecture that scales
Category, tag, cluster and pillar structures designed for editorial teams to expand — with programmatic SEO where the long tail earns it.
SEO Design Engagements
SEO-first marketing sites
New builds where information architecture, URL policy and internal linking are designed with an SEO specialist in the room.
Technical SEO rebuild
Rebuild of an existing site with poor Core Web Vitals, broken canonical policy or unindexable JavaScript rendering.
Programmatic SEO
Template-driven pages for obvious long-tail — comparisons, integrations, city pages, use cases — designed once, generated at scale.
Multilingual / international SEO
hreflang matrix, per-locale URL policy, localised content strategy, sitemap and Search Console setup for 3–20+ markets.
Content architecture workshops
Two-week engagement to redesign the site's URL structure, internal linking and content clusters before any redesign starts.
Migration with SEO preservation
Full 301 map, structured-data preservation, redirect tests, log-file monitoring — no traffic drop after replatform.
SEO Design works well for
SaaS & B2B tech
Programmatic SEO, integration pages, comparison pages, use-case libraries.
Ecommerce
Category and PDP SEO, faceted navigation, structured data, editorial content.
Professional services
Law, advisory, consulting — where local + service + industry keyword matrix matters.
Publishers & media
Editorial platforms optimising for both Google Discover and traditional search.
Multi-market brands
International brands with 3–20+ locales needing correct hreflang and per-market content.
Marketplaces
Two-sided marketplaces where category and listing-page SEO is the growth engine.
SEO is a design decision.
Site structure, page templates, internal links and rendering strategy are set on day one. Fixing them later costs more than the original build.
SEO Design FAQ
How much does an SEO-first website cost?
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SEO-first marketing site: €10,000–22,000. Programmatic SEO build: €18,000–40,000. Multi-market international SEO rebuild: €25,000–60,000.
How long does it take?
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8–12 weeks for a marketing site, 12–16 weeks for programmatic SEO, 14–20 weeks for a multi-market rebuild.
Do you do keyword research or work with our SEO team?
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Both. We can lead keyword and topic architecture, or plug into your SEO agency / in-house team. Either way, the site's IA reflects the target keyword universe.
Can you migrate our site without losing rankings?
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Yes. Full URL inventory, 301 map, structured-data preservation, staged crawl, launch monitoring. Migration without a traffic drop is the acceptance criterion, not a hope.
Ready to start?
Tell us about the site and the keywords you want to win. We reply personally within one business day.
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