Ecommerce Web Design
that Converts.
LAPA Studio is an ecommerce web design agency for US direct-to-consumer, luxury and lifestyle brands. We design and develop editorial storefronts on Shopify, Shopify Plus and headless commerce — built for AOV, LTV and Core Web Vitals, not templates.
Design that converts
Every layout is validated against real ecommerce data — AOV, add-to-cart rate, LCP, mobile checkout completion. Editorial and commercial are not opposites.
Senior team, no outsourcing
Two senior operators run every project end-to-end. No junior handoffs, no offshore surprises, no account manager translating your Slack.
US brand experience
We've shipped ecommerce for US fashion, beauty, home and F&B brands. Familiar with the US DTC stack, Meta/Google/TikTok funnels and Q4 launch pressure.
Ecommerce Engagements
New ecommerce builds
Custom Shopify or Shopify Plus stores — theme, sections, blocks, metaobjects, integrations.
Headless commerce
Hydrogen or Next.js storefronts on Shopify Storefront API — for brands who need bespoke frontend with real CMS behind it.
Ecommerce redesigns
Redesign of an existing US store — same platform, better editorial, higher AOV and lower bounce.
Replatforming
WooCommerce, Magento, BigCommerce → Shopify or headless. 301 map, catalog cleanup, SEO preservation.
Conversion rate work
PDP, cart and checkout redesigns validated against real analytics. Not opinions — data.
Editorial content system
Editorial pages, lookbooks, journal, campaign landing pages that hold the brand while shipping fast.
US ecommerce categories we build for
Fashion & apparel
DTC clothing, footwear, accessories from launch to eight figures.
Beauty & wellness
Skincare, supplements, fragrance — subscription-friendly stacks.
Home & furniture
Furniture, homeware, ceramics — categories where photography and copy sell.
Food & beverage
Coffee, wine, spirits, specialty food — DTC and subscription.
Luxury & jewelry
Fine jewelry, watches, leather. Editorial commerce for US maisons.
B2B & wholesale
Gated pricing, MOQ, sample orders, trade approval — on Shopify Plus.
Editorial that sells.
Beautiful ecommerce that doesn't convert is a portfolio piece. Beautiful ecommerce that does convert is a business.
Ecommerce for US brands — FAQ
Which ecommerce platforms do you build on?
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Shopify, Shopify Plus, headless Shopify (Hydrogen / Next.js). We don't build on WooCommerce, Magento or Wix for new US brands.
How much does an ecommerce build cost?
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Custom Shopify theme: $10,000–22,000. Shopify Plus: $18,000–40,000. Headless: $22,000–50,000. Full identity + ecommerce: $30,000–80,000.
How long does an ecommerce project take?
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6–10 weeks for a custom Shopify theme, 10–16 weeks for Shopify Plus or headless. Replatforming adds 2–3 weeks.
Do you handle US ecommerce SEO?
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Yes. Every build includes technical SEO, structured data, 301 map (for replatforms), Core Web Vitals tuning and Search Console handover.
Can you work on US brand timezones?
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Yes. Daily 4–5 hour overlap with EST / CST, async Loom + Slack the rest of the day. Weekly video with founders and merchandisers.
Ready to start?
Tell us about the store and the goal. We reply personally within one US business day.
Start a Conversation→Ģertrūdes iela 10, Centra rajons LV‑1010, Rīga